The story
Conceived after a real warning — built for the neighbours who heard it.
The idea for Lifeline Collars was born after elderly residents nearby were broken into and assaulted. Their dog was home with them — and the dog, wearing its everyday collar, became the missing link.
Deb, our founder, has spent years in the Western Australian handmade BioThane and paracord collar trade and saw first-hand how many of her customers are older Australians living alone with a beloved pet. Personal alarms are a well-known category for seniors — but only when they are carried. Our bet is simple: if the help button lives on the collar the dog is already wearing, it cannot be left on the kitchen bench on a bad day.
“A discreet, wearable line to help — without asking seniors to remember to carry a separate device.”
- Where it is made
- Western Australia
- Built for
- Elderly Australians + vulnerable pet owners
- Stage
- Pre-launch prototype
- Foundation
- Handmade BioThane + paracord collar craft